Do you need a blog on your website?

Do you need a blog on your website?

A blog is a great marketing tool, if you follow a few guidelines! Does everyone need a blog? Short answer: no. Need is a strong word. A blog can enhance a business website by keeping it fresh and adding interest, but it’s not critical that you have a blog. If...
How to back up your website

How to back up your website

Before you make any changes to your website, especially when changing themes or updating plugins, you need to make sure you back up the current version. Why it’s important to back up your site We’ve all been there. We edit a Word document to perfection, or...
Is your PHP up-to-date?

Is your PHP up-to-date?

What is PHP? PHP is the code that your WordPress site is built on – both the back end of your site and the templates that keep it looking good. It’s an open source coding language, and the good news is that you don’t need to know PHP to build or...
The easiest way to find keywords

The easiest way to find keywords

Finding keywords doesn’t have to be hard! You know you need keywords to help people find your website, but do you know how to come up with them? It’s not a complicated process, but be careful! You could find yourself bogged down in the art and science of...
Do you need a mailing list?

Do you need a mailing list?

A mailing list may be one of the most overlooked marketing tools in the business toolkit. Feared by many, and misunderstood by some, we’ll look at whether or not you could use a mailing list for your business.  Let’s talk marketing for a sec …...
How to add a new user in WordPress

How to add a new user in WordPress

Why do I need to add users to my site? There are a few reasons you may want to add a new user to your WordPress account. You may want to add another administrator to your site to help you with admin tasks. It’s always a good idea to ask someone you trust to be a...
All those unused plugins!

All those unused plugins!

We all love plugins! They give our WordPress sites functionality and save us from having to hire expensive developers, or learn how to write code ourselves. They’re usually free or very inexpensive, and there are literally thousands to choose from. But plugins...
What’s up with keywords?

What’s up with keywords?

We could get deep into keywords. REALLY deep. But I won’t do that here. We’ll take a super-quick look at what keywords are, why they matter, how to find yours, and how you can use them to your benefit. Keywords are the words that you would use to describe...
This one time at WordCamp …

This one time at WordCamp …

Can you believe we’re almost halfway through the year already? And the last three months have been spent in pandemic-mode. I’m holding out hope this pandemic will be over by Christmas. Whether you’re loving your time at home, or itching to get out...